From Construction Sites to Converting Customers

I discovered copywriting at 15 and immediately recognized it as the perfect intersection of psychology, business, and writing. While most teens were scrolling social media, I was studying sales psychology and dissecting winning email campaigns.

Copywriting resonated with me instantly because it was my ticket out of the 9-5 grind. Unlike most businesses that need thousands to start, copywriting only needed my brain, some professional tools like a website and email provider, and the willingness to put in the work. The ability to sell anything through text? That's fucking power. It was the perfect path to generate serious income and build generational wealth without the traditional bullshit.

My journey didn't start in a marketing classroom. It started on roofing sites at age 11, where I learned the value of hard work, and continued in a small bedroom shared with my brothers where I put in countless late nights studying while everyone else slept. That grind mentality, discipline and gratitude as well as morals from construction now helps me deliver results for clients, and it extends into my lifestyle.

By 18, I made the bold move from Michigan to California to pursue copywriting full-time, turning my passion into a business that helps entrepreneurs convert subscribers into customers.

Let's be real - there are a lot of homeless small business owners in California. Not actually homeless, but damn near close because their marketing sucks. I'm here to change that with email copy that actually converts.

What I Do

Yeah, I can write pretty much anything a business needs:

• Sales pages & landing pages

• Email sequences & newsletters

• Webinar copy & scripts

• Marketing funnels

• Blog content

• Press releases

• Promotional copy

• Testimonial-based content

• Ad copy

• Direct response copy

• Brand voice & messaging

• Marketing materials

I'm also actively developing my skills in YouTube and Instagram script writing to help clients dominate those platforms too. Always expanding the toolkit.

But email marketing? That's where the real fucking money is.

Email marketing converts at 40X the rate of social media when done right. Yet most businesses treat their email list like a neglected address book instead of the gold mine it actually is.

I specialize in creating email sequences that turn subscribers into customers through strategic psychology and conversion-focused writing.

No generic templates. No corporate buzzwords. Just emails that make your audience take action and your bank account grow.

While everyone else is chasing algorithms and doing TikTok dances, smart business owners are quietly making a killing with email marketing that doesn't disappear after 24 hours.

My Approach

Research First: I dig deep into your audience's pain points, desires, and objections before writing a single word. If I don't understand your customers better than they understand themselves, I'm not doing my job.

Strategy Before Tactics: Each email has a specific purpose in the larger conversion journey. Random emails = random results.

Results-Focused: Every word is measured against one standard: "Will this drive more revenue?" As my mentor says, "I truly believe that money makes the world go round." #shoutout to Mason Doer (Cardinal Mase). If it don't make money, it don't make sense.

My Life Beyond the Keyboard

When I'm not crafting emails that print money, you might find me doing calisthenics, eating good food, or just chilling watching anime. That balance keeps me sharp. The same boring-ass copywriters create the same boring-ass copy.

In just 6 months of moving to California, I went from a $1.2K studio to upgrading to a $3K apartment. Not a massive accomplishment, but a good improvement on my timeline - because why the fuck not? That's what happens when you master a high-income skill.

My bigger goal? Building enough to help my brothers escape the 9-5 grind too. I'm working toward building an empire with them soon - that's the kind of generational impact I'm after.

Client Boundaries

Let's be straight up - I don't work with assholes or businesses selling garbage products. Life's too short and my keyboard's too valuable.

I also don't do well with clients who can't give me space to work. If you're going to nag me about "why did you say this" or "why didn't you mention that" every five minutes, we're not a good fit. I need room to craft copy that converts, not spend my day justifying every comma.

I want clients who are as serious about growing their business as I am about crafting copy that converts. If that's you, we'll get along just fine.

Let's Talk

If you're serious about transforming your email list from a dusty contact book into your most reliable revenue stream, let's talk.

I work with businesses ready to invest in professional copy that actually drives revenue, not just fills inbox space.

Fair warning: I'm straightforward as hell on calls. If your offer sucks, I'll tell you. If your audience isn't right, I'll tell you. And if I can make you a shit ton of money with email, I'll definitely tell you that too.

[BOOK A DISCOVERY CALL]

P.S. If you're wondering if good copy is worth the investment, ask yourself this: Would you rather have an email list that sits there looking pretty, or one that's working its ass off making you money while you sleep?